Prada’s dynamic Spring 2017 featured a fusion of 70s motifs on womenswear separates, which included multicolored vintage floral prints and checks with soft PVC patches.

This cocoon-shape coat shown on the runway was no different, made in a seafoam green jacquard with a pansy floral motif throughout. The three-quarter-length sleeves piped with navy leather are finished with elastic ribbed cuffs. Buttoned tabs on the sides sit above slanted slip pockets.

Below the boat-neck collar is a soft PVC patch similar in style to morale patches, which typically bear insignia. First used by military personnel for identification, these patches which were initially stitched on uniforms eventually came to be fastened by velcro after its invention for easy on and off.

For this Prada coat, the patch serves a functional capacity – the velcro backing along with a grippy textured surface enables quick closure without need for buttoning up the rest of coat. These logo patches were revisited by Prada later for their Resort 2018 collection.